PARTICIPANTS
Everyone Gets To Play In The Dirt
Your team participates in the session with consumers, experts and customers. We work with you to determine the strategic focus, and add the imagination of our ConsumerVisionaries -- all of whom have been carefully tested and selected for lateral thinking skills, and trained to apply their creative skills to our process. It's a winning combination of expertise, strategic analysis, creative thinking and real-world perspective.
ConsumerVisionaries™
Our imaginative and articulate consumers are mainstream purchasers who represent the top 5% of the population in verbal abstract reasoning, and have been trained in creative problem solving. Our proprietary panel is ethnically and demographically diverse.
Idea Greenhouse Strategists
Our strategists analyze your relevant research studies to identify high-potential opportunity areas, and present a strategy recommendation to your team before ideation begins. We deliver on this strategy by guiding the process toward the right concepts for your strategic goals.
Kid ConsumerVisionaries™
Ranging in age from 6 to 12, our panel of articulate and imaginative kids can fully express their wants and needs, while inventing limitless solutions to fulfill them. Our experts are skilled at working with these boys and girls to bring out their unique talents for creating products and messages that will attract kids to your business.
If you need the perspective of even younger kids, we can also employ our Gatekeeper Process to capitalize on the desires, psychological development, and play patterns of toddlers and pre-schoolers.
Teen ConsumerVisionaries™
Our teen panelists include boys and girls ranging from 13 to 19 in age. These exceptional adolescents and young adults are trend-savvy, conceptual thinkers who can keep you ahead of the curve. By working directly with them, you go right to the source to invent relevant messages, products, services and concepts that will spread like wildfire among this lucrative target.